Marketing strategy
I research markets and audiences and define positioning, channel priorities, KPIs and an implementation plan.
I turn marketing into a manageable growth system
I connect research, positioning, demand validation, product packaging, teams and analytics across B2B technology, AgriTech, EdTech, iGaming and Web3.
What I do
From business challenge to strategy and execution
I can join a specific launch or take responsibility for the marketing function.
Go-to-market and launch
I align product packaging, messaging, website, decks and sales materials into one launch system.
Fractional CMO
I lead strategy, teams, contractors, budgets and recurring analytics.
Demand validation and customer discovery
I define segments, testable hypotheses, acquisition channels, activation events and decision criteria before scaling.
Partnerships and outreach
I identify partners and channels, create tailored outreach and materials, negotiate and connect communications to business goals.
PR and reputation
I build media relations, executive content, interviews, partnerships and crisis communications.
Work
Cases and deliverables
I share my role, the challenge and the deliverables, from a product launch to a working AI workflow.
Milk 2.0: an AgriTech launch
I researched the market and developed positioning, the value proposition, go-to-market, an education-led funnel, landing pages and presales materials.
RC Plinor · Marketing DirectorView materialZillion Games: international B2B marketing
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CMO · Europe, LATAM and AsiaView materialTula Microphones: digital and Shopify
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Head of Marketing · technology productView materialDrawberry: 400+ artists via LinkedIn
I recruited more than 400 professional artists in three months through direct LinkedIn outreach. I also worked on website UX, content and social channel design.
My contribution: artist acquisition and presentationDiscuss a similar projectDevman marketing strategy
I analysed the product, demand for IT education, audiences, search and reputation, then developed positioning, the funnel and promotion priorities.
Deliverable: strategy and recommendationsView materialUBIX Network: content and communications
I built marketing and community programmes for a Web3 project, created Russian and English content, hosted AMA sessions and worked on rebranding.
CMO · content, community and public speakingView materialToolset
Tools I use
Google AnalyticsGoogle AdsЯндекс МетрикаMiroTrelloSlackChatGPTCodexClaudeGeminiPython
Ways to work with me
Fees and engagement
I confirm the exact fee after discussing business scale, markets and project depth.
One-day website
I build and launch a responsive website from a ready brief: up to five sections and a contact form.
Expert consultation
60–90 minutes, my preparation and written recommendations.
Rapid marketing audit
I identify problems, growth opportunities and priorities for the next 1–3 months.
Strategy session
I prepare and facilitate the session, then deliver a roadmap.
Marketing strategy
I research the market and define positioning, channels, KPIs and an implementation plan.
Content strategy
I create the tone of voice, themes, funnel, processes and content plan.
Fractional CMO
I lead strategy, the team, contractors, KPIs and execution.
AI and automation
I assess the workflow, define the scenario and build a prototype for an agreed task.
Corporate training
I tailor the programme to business needs, lead practical work and give feedback.