Content strategy
I create tone of voice, themes, funnel stages, formats, processes and measurable content goals.
I work in Russian and English—from strategy and editorial operations to finished assets.
I never separate the copy from the business goal, audience and channel.
I create tone of voice, themes, funnel stages, formats, processes and measurable content goals.
I write and edit articles, cases, landing pages, email, social content, press releases and scripts.
I translate B2B, IT, iGaming and Web3 products from technical language into audience value.
I create CEO and expert communications: columns, interviews, talks and LinkedIn content.
I share my role, the challenge and the deliverables, from a product launch to a working AI workflow.
I researched the market and developed positioning, the value proposition, go-to-market, an education-led funnel, landing pages and presales materials.
RC Plinor · Marketing DirectorView materialI led strategy, PR and English-language content, working with partners, affiliate and influencer activity, product, BI and sales teams.
CMO · Europe, LATAM and AsiaView materialI managed the Shopify website and store, blog, Instagram, LinkedIn, advertising and creative. I prepared an English-language strategy and a presentation for re:Store.
Head of Marketing · technology productView materialI built marketing and community programmes for a Web3 project, created Russian and English content, hosted AMA sessions and worked on rebranding.
CMO · content, community and public speakingView materialThese are real deliverables you can open and review.